Hidden Images In Famous Logos

A study by Consumer Reports concluded that the average person is bombarded with nearly 250 logos and images every day. Everything from the clothes you wear, to the snacks you eat, to the commercials that air during your favorite TV program, advertising logos are everywhere. A lot of effort goes into designing the perfect logo for a company, but you may have never noticed the hidden images in logos from these famous brands.

1. FedEx

If you look closely between the second ‘E’ and the ‘x’ in the FedEx logo, you will see an arrow, which could be interpreted to mean direction and speed.

fedex logo

2. Goodwill

Obviously there is a half of a big, smiling, face on the top part of the Goodwill logo. However, have you ever noticed that the letter ‘g’ in their name is created from the same, smiling. face?

goodwill logo

3. Baskin Robbins

Baskin Robbins is known worldwide for their 31 flavors of ice cream, so it’s a clever idea that they incorporated the number ’31’ into the ‘B’ and ‘R’ of their logo.

baskin robbins logo

 4. Northwest Airlines

If you look closely at the Northwest Airlines logo, you can make out a letter ‘N’ and the ‘W’, representing the direction NW. But if you look even closer, you’ll notice that their logo is also a compass, pointing in the direction of northwest.

northwest logo

5. Pittsburgh Zoo

This one is easier to see but incredibly creative, nonetheless. You’ll notice the tree of life, but also the face of the gorilla and lion in the white space.

pittsburgh zoo logo

6. Sun Microsystems

A rather odd looking logo at first glance, you can read the word ‘sun’ in the Sun Microsystems logo, whether you’re looking at it from top, bottom, left, or right.

sun microsystems logo

7. Atlanta Falcons

Have you ever noticed the falcon in the Atlanta Falcons logo is shaped in the form of the letter ‘F’? You will now.

atlanta falcons

8. LG

Where do you think LG got the inspiration for its logo from?

lg logo

9. Amazon

You’ve surely noticed the smiling mouth in the Amazon.com logo, but did you ever notice that it is also an arrow, pointing from ‘a’ to ‘z’? After all, Amazon pretty much has everything for sale on their website, from A to Z.

amazon logo

10. Milwaukee Brewers

This cleverly designed logo of the Milwaukee Brewers incorporates the lowercase letters ‘m’ and ‘b’ into the form of a baseball glove.

milwaukee brewers logo

11. Tostitos

Another easy one to spot, the Tostitos logo features the letters ‘t’ and ‘i’ having a party with chips and salsa.

tostitos logo

12. Tour de France

Check out the letters ‘O’, ‘u’, and ‘R’ in the word Tour, as well as the yellow circle, it appears to be a man riding a bicycle.

tour de france logo

13. Washington State University

The mascot of Washington State is a cougar, formed from the letters ‘W’, ‘S’, and ‘u’ in their logo.

washington state university logo

14. Big Ten Conference

In 1990 the Big Ten Conference added an additional college to its conference, but instead of renaming it the Big Eleven conference they redesigned their logo to include the number ’11’ in the center.

big ten conference logo

15. London Symphony Orchestra

The London Symphony Orchestra appears to be a cursive-written ‘LSO’ at first glance, but at closer look you will see that it is also an orchestra conductor.

london symphony orchestra logo

Have you seen a logo with a hidden image that we didn’t include? Or do you have a favorite logo on the list? Leave us a message in the comments below.


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