A study by Consumer Reports concluded that the average person is bombarded with nearly 250 logos and images every day. Everything from the clothes you wear, to the snacks you eat, to the commercials that air during your favorite TV program, advertising logos are everywhere. A lot of effort goes into designing the perfect logo for a company, but you may have never noticed the hidden images in logos from these famous brands.
If you look closely between the second ‘E’ and the ‘x’ in the FedEx logo, you will see an arrow, which could be interpreted to mean direction and speed.
Obviously there is a half of a big, smiling, face on the top part of the Goodwill logo. However, have you ever noticed that the letter ‘g’ in their name is created from the same, smiling. face?
3. Baskin Robbins
Baskin Robbins is known worldwide for their 31 flavors of ice cream, so it’s a clever idea that they incorporated the number ’31’ into the ‘B’ and ‘R’ of their logo.
4. Northwest Airlines
If you look closely at the Northwest Airlines logo, you can make out a letter ‘N’ and the ‘W’, representing the direction NW. But if you look even closer, you’ll notice that their logo is also a compass, pointing in the direction of northwest.
5. Pittsburgh Zoo
This one is easier to see but incredibly creative, nonetheless. You’ll notice the tree of life, but also the face of the gorilla and lion in the white space.
6. Sun Microsystems
A rather odd looking logo at first glance, you can read the word ‘sun’ in the Sun Microsystems logo, whether you’re looking at it from top, bottom, left, or right.
7. Atlanta Falcons
Have you ever noticed the falcon in the Atlanta Falcons logo is shaped in the form of the letter ‘F’? You will now.
Where do you think LG got the inspiration for its logo from?
You’ve surely noticed the smiling mouth in the Amazon.com logo, but did you ever notice that it is also an arrow, pointing from ‘a’ to ‘z’? After all, Amazon pretty much has everything for sale on their website, from A to Z.
10. Milwaukee Brewers
This cleverly designed logo of the Milwaukee Brewers incorporates the lowercase letters ‘m’ and ‘b’ into the form of a baseball glove.
Another easy one to spot, the Tostitos logo features the letters ‘t’ and ‘i’ having a party with chips and salsa.
12. Tour de France
Check out the letters ‘O’, ‘u’, and ‘R’ in the word Tour, as well as the yellow circle, it appears to be a man riding a bicycle.
13. Washington State University
The mascot of Washington State is a cougar, formed from the letters ‘W’, ‘S’, and ‘u’ in their logo.
14. Big Ten Conference
In 1990 the Big Ten Conference added an additional college to its conference, but instead of renaming it the Big Eleven conference they redesigned their logo to include the number ’11’ in the center.
15. London Symphony Orchestra
The London Symphony Orchestra appears to be a cursive-written ‘LSO’ at first glance, but at closer look you will see that it is also an orchestra conductor.
Have you seen a logo with a hidden image that we didn’t include? Or do you have a favorite logo on the list? Leave us a message in the comments below.
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